Case Study

Empowering Bee Cheng Hiang's Retail Experience with Betterpay Payment Links

Written by

John Doe

Published on

22nd January 2021

Company Background

Bee Cheng Hiang, fondly known as 美珍香 in Chinese, has been a prominent name in Singaporean cuisine since its humble beginnings as a market stall in 1933. Over the years, the company's dedication to delivering delectable Chinese-style foodstuffs has garnered immense popularity. Today, Bee Cheng Hiang has expanded its operations beyond Singapore, boasting over 370 retail outlets across 13 territories, including Mainland China, Hong Kong, Macau, Taiwan, South Korea, Indonesia, Malaysia, Japan, Vietnam, and the Philippines.

Integration Objectives

As Bee Cheng Hiang expanded its retail presence across multiple territories, they sought to enhance their customer experience and streamline their ordering and payment processes.

Integrating the website and retail outlets through Betterpay was a strategic move to achieve the following objectives:

Seamless Online and In-store Experience
Bee Cheng Hiang aimed to offer customers a seamless experience, allowing them to place orders online and collect items in-store conveniently.
Efficient Payment Processing
The company sought to simplify their payment processing, ensuring secure and hassle-free transactions for both online and in-store customers.
Enhanced Customer Satisfaction
By leveraging Betterpay's payment solutions, Bee Cheng Hiang aimed to improve customer satisfaction through a user-friendly and efficient payment process.

BetterPay's Solutions

Betterpay collaborated closely with Bee Cheng Hiang to integrate their website and retail outlets, ensuring a cohesive and efficient payment ecosystem. The key solution provided by Betterpay was the implementation of payment links integrated with Business WhatsApp to streamline Bee Cheng Hiang's online and in-store payment processes.

Benefits of Payment Links

Seamless Omni-channel Experience
By leveraging Betterpay's payment links, Bee Cheng Hiang achieved a seamless integration of their online and in-store experiences. Customers visiting the website could place orders and complete transactions with ease using the payment links. Similarly, customers walking into retail outlets had the convenience of ordering through payment links at the store and collecting their items without delay.
Convenience and Flexibility
Payment links provided customers with the flexibility to pay through various payment methods, such as FPX Online Banking, credit cards, debit cards, and e-wallets. This flexibility catered to diverse customer preferences and enhanced overall convenience.
Efficiency in Transaction Processing
Payment links facilitated swift and efficient transaction processing. Customers could simply click on the payment link, enter their payment details, and complete the transaction securely and quickly.
Enhanced Security
Betterpay's payment links ensure a secure payment environment for Bee Cheng Hiang's customers. The integration adhered to industry-standard security protocols, safeguarding sensitive payment information.
Reduction of Queues and Waiting Times
At retail outlets, payment links significantly reduced queues and waiting times. Customers could make payments swiftly through payment links, reducing in-store congestion during peak hours.

Integration Process and Results

Betterpay worked closely with Bee Cheng Hiang to seamlessly integrate the payment links into their website and retail outlets. The integration process involved minimal disruption to the existing infrastructure, ensuring a smooth transition.

As a result of this integration, Bee Cheng Hiang witnessed the following benefits:

Enhanced customer satisfaction through a streamlined payment process
Increased operational efficiency at retail outlets with reduced queuing times
A consistent and user-friendly payment experience across online and in-store channels
A secure and reliable payment ecosystem for both the company and its customers

Conclusion

By leveraging Betterpay's payment links, Bee Cheng Hiang successfully enhanced its retail experience, offering customers the convenience of seamless online and in-store transactions. The integration not only improved customer satisfaction but also increased operational efficiency at retail outlets. Betterpay's collaborative approach and innovative payment solutions continue to empower businesses like Bee Cheng Hiang in delivering exceptional customer experiences and solidifying their position in the highly competitive F&B industry.

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